In our research in other areas of the course, we have been looking at theorists such as Fiske who feel that audience categorisation is no longer relevant. While thinking about our target audience, I understood more what he means. It does seem inaccurate in this day and age to think of mass audiences who can be ddefined because of their age or gender - we can all watch what we want and the generations don;t have such different tastes any more. At the same time, when I started researching, it was obvious that real film companies do think in terms of a defined audience - for example, the changes to the Bond franchise, making it more gritty and less slapstick, has to reflect a perceived difference in audience tastes. Also, film companies clearly look for changes in general taste to reflect - for example, we have often linked our film to the "Girl With the Dragon Tattoo" in our research, and this was made to reflect a new current appetite for Scandinavian film and TV and crime literature. So I think it makes sense for us to think of this target audience, who we can 'package' as Ang would put it because of their tastes rather than thier dempgraphic. Our target audience is definitely this group of people who enjoy crime-based action thrillers with lots of twists and turns, and we think we have an established audience because we are saying our film is based on a successful novel because we have seen this is a key trend.
Friday, 12 October 2012
Target Audience - Michael
We have decided that our target audience is comprised of both genders of the age 15 and above. We believe that this is our audience because the crime and psychological thriller style of genre attracts both genders because of the varied and mixed cast, possible attractive cast members, and the puzzle element, which most enjoy trying to work out. The age demographic we picked was 15 and above because really most people enjoy our genre but the 15 rating means you can allow for action or violence that younger viewers shouldn’t see. We decided that 18 -34 was our golden age demographic in terms of leisure time and disposable income, who would watch our film due to the themes that might relate to them, but it’s actually a very open audience range.
In our research in other areas of the course, we have been looking at theorists such as Fiske who feel that audience categorisation is no longer relevant. While thinking about our target audience, I understood more what he means. It does seem inaccurate in this day and age to think of mass audiences who can be ddefined because of their age or gender - we can all watch what we want and the generations don;t have such different tastes any more. At the same time, when I started researching, it was obvious that real film companies do think in terms of a defined audience - for example, the changes to the Bond franchise, making it more gritty and less slapstick, has to reflect a perceived difference in audience tastes. Also, film companies clearly look for changes in general taste to reflect - for example, we have often linked our film to the "Girl With the Dragon Tattoo" in our research, and this was made to reflect a new current appetite for Scandinavian film and TV and crime literature. So I think it makes sense for us to think of this target audience, who we can 'package' as Ang would put it because of their tastes rather than thier dempgraphic. Our target audience is definitely this group of people who enjoy crime-based action thrillers with lots of twists and turns, and we think we have an established audience because we are saying our film is based on a successful novel because we have seen this is a key trend.
We hope to attract our target audience through different means, such as social networking, which is regularly used by our golden demographic so having a strong presence on Facebook and Twitter could guarantee us viewers. We were conscious of this when we planned out our own promotional campaign. Nowadays we use a system of identifying our target audience called “VALs” which focuses on people’s tastes and personal preferences, therefore meaning that it is important that our genre provides the audience with the items of interest they are looking for. In terms of our film, it has action, pace, a central mystery, a complex and interesting plot and is in line with other popular texts that are around like “The Girl with the Dragon Tattoo.”
One theorist, Silverstone, looks at different ways in which our audience could enjoy our productions. He categorized them into consumption, play, where you like to pretend it’s real, and performance such as fan fiction and tribute videos on YouTube, which is a form of new pleasure that is extremely important now. All of these are good for making our target audience interested in our product and we need to provide opportunities in our campaign for these to happen. In order to appeal to them we can make it easier for them to feel as if they are a part of story such as in our case we have created the blogs from our film to extend our story world for major fans.
In our research in other areas of the course, we have been looking at theorists such as Fiske who feel that audience categorisation is no longer relevant. While thinking about our target audience, I understood more what he means. It does seem inaccurate in this day and age to think of mass audiences who can be ddefined because of their age or gender - we can all watch what we want and the generations don;t have such different tastes any more. At the same time, when I started researching, it was obvious that real film companies do think in terms of a defined audience - for example, the changes to the Bond franchise, making it more gritty and less slapstick, has to reflect a perceived difference in audience tastes. Also, film companies clearly look for changes in general taste to reflect - for example, we have often linked our film to the "Girl With the Dragon Tattoo" in our research, and this was made to reflect a new current appetite for Scandinavian film and TV and crime literature. So I think it makes sense for us to think of this target audience, who we can 'package' as Ang would put it because of their tastes rather than thier dempgraphic. Our target audience is definitely this group of people who enjoy crime-based action thrillers with lots of twists and turns, and we think we have an established audience because we are saying our film is based on a successful novel because we have seen this is a key trend.
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