http://youtu.be/_5VDKVqvo8M
The trailer begins with the ratings card showing the trailer classification and authentication. Then it cuts to the Warner Bros. Pictures logo. There is a zoom through the letters, and then the director’s name appears in the same style and then fades to black.
The next scene opens with a spinning top in an extreme close up as it is just falling, this cuts suddenly to the music to show the title “The director of The Dark Knight” which then fades to black. The next shot opens in a bird’s eye view over a city scape, this cut to a close up on “Leonardo de Caprio” looking out a helicopter window which cuts to his view from the window seeing a dead body being drag away. A fade to black is used then the title “Leonardo de Caprio” is shown in the same way as the last and cut suddenly to a glass of water on a table. This cuts to a CGI street with the word “your mind” this cuts to an over the shoulder shot of De Caprio. We then cut back to the CGI Street with the words “is the scene of the crime”. This cuts to a shot of Joseph Gordon-Levitt running down a hallway while the gravity is changing, this quickly cuts to a slow motion bath scene, then to the hallway within a second, this cuts to an extreme close up of a clock then back to the hallway. This cuts to De Caprio waking in a seat quickly. This cuts back to the CGI Street which rises above the buildings and keeps on rising up till the city creates the word “Inception”. The final credit slides are shown and then the trailer ends. Throughout this Trailer, loud drums play to every cut and transition in the trailer.
Carrying out a shot-by-shot analysis in this way is useful because it helps to establish some of the key features of a successful trailer. Above all, it makes it really clear that even short trailers have so many different individual shots in them and we need to be aware of this when we plan ours. I also notice how often I have written 'it cuts to...' showing that we move around very quickly and have very little continuity, so this is something else to bear in mind.
The next scene opens with a spinning top in an extreme close up as it is just falling, this cuts suddenly to the music to show the title “The director of The Dark Knight” which then fades to black. The next shot opens in a bird’s eye view over a city scape, this cut to a close up on “Leonardo de Caprio” looking out a helicopter window which cuts to his view from the window seeing a dead body being drag away. A fade to black is used then the title “Leonardo de Caprio” is shown in the same way as the last and cut suddenly to a glass of water on a table. This cuts to a CGI street with the word “your mind” this cuts to an over the shoulder shot of De Caprio. We then cut back to the CGI Street with the words “is the scene of the crime”. This cuts to a shot of Joseph Gordon-Levitt running down a hallway while the gravity is changing, this quickly cuts to a slow motion bath scene, then to the hallway within a second, this cuts to an extreme close up of a clock then back to the hallway. This cuts to De Caprio waking in a seat quickly. This cuts back to the CGI Street which rises above the buildings and keeps on rising up till the city creates the word “Inception”. The final credit slides are shown and then the trailer ends. Throughout this Trailer, loud drums play to every cut and transition in the trailer.
Carrying out a shot-by-shot analysis in this way is useful because it helps to establish some of the key features of a successful trailer. Above all, it makes it really clear that even short trailers have so many different individual shots in them and we need to be aware of this when we plan ours. I also notice how often I have written 'it cuts to...' showing that we move around very quickly and have very little continuity, so this is something else to bear in mind.
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