Rough Ideas for Promotional Campaign - James

Promotional Campaign Timeline

·         First teaser trailer.

Not really a trailer just a fast clip showing a characters or two with the name of our film and a coming soon title slide.

·         First teaser poster

Photographer single close up shot of his face with the name of film and strap line and character name or title (The Photographer). Possible in black and white

·         Interview with author

Shows such as Jonathan Ross show. Not shows like The One Show because the film and book are to adult for that audience

·         Second teaser poster

Poster of journalist again close up of face with names of film and strap line and characters name or title (The Journalist) 

·         Website set up

The website will be like the blog use in the film having info on characters and plot line, disclosing more information closer to the release date of the film.

·         Third teaser poster

Hacker poster single close up shot of face including film name, strap line and name of characters or title (The Hacker)

·         Twitter/Facebook pages

Link to website and info on film

·         Rival blog set up.

Rival blog like in the film itself. Will have negative information and will slander the characters and film/original blog

·         Final poster released

Half hacker and half Journalist face with other characters in the background along with film name, strap line and release date. Possible in black and white.

·         Final teaser trailer released

The trailer we are making for our media project maybe minute and a half long.

·         Magazine cover

On Magazine like Empire or Total film, info interviews inside.

·         Final trailer

Full length two and half minute showing most story line

·         Interview with director and actors

Sky film show/film programme

·         Premiere

London premiere

·         Film released

Released in Cinemas around the world in 3D as well.