The film that we are creating is a psychological thriller. And due to the complexity of the storyline it would be aimed at a slightly older audience. Therefore our target audience being between the ages of 18-30yrs demographic seems suitable.
Timeline of Promotional Campaign.
1. First Teaser Trailer
This is used purely to reveal minor information, including the name of the film, a sense of location and the blog, but no explanations or addition information than the basics.
Our film is an adaptation of a pre-established successful book and therefore the storyline already has a fan base and the teaser trailer will start to get people talking and excited about the film.
This trailer will be short and will only last a matter of around 30 seconds. This just gives a sense of genre and leaves the audience anticipating the next trailer.
2. Photographer character poster
Early posters released are character posters. This highlights the importance of the film being based around a book. These will automatically being to attract the target audience from the people that have already read the book and would be interested in who have been cast as which character.
3. Author Interview
All early stages of the promotional campaign are going to be all about getting the audience of the book intrigued about the film first. Therefore the interview with the author, which would appear in a film magazine, would be so that the audience of the book can get a sense of how the author of the book imagined the film to look like, and this would give ideas to how the director of the film would make it look.
4. Journalist character poster
This should clearly be related to the first character poster in colour palette / composition.
5. Second Teaser Trailer
Slightly longer than first. Stating ‘coming soon’ at the end and revealing more about the film than the first did. For example shots of characters reaction to ‘to be found out’ happenings. And a glimpse of a fighting scene / other action scenes.
6. Website (Anonymous X blog)
Basically just a real version of Anonymous X the blog for the potential audience for the film. This would be written as if the journalist was writing it in character in reality. This would make the film more relatable and realistic.
7. Hacker Character Poster
In the style of the other two character posters.
8. Twitter/Facebook pages set up
As the internet is such a big part of modern life, starting up social networking sites accounts is essential to be able to keep people talking about the film. This would be used to release information on the films but also so that the audience can interact with each other talking about the cast/crew etc…
9. Rival Blog
Anonymous Y – this is set up to give away snippets of gossip from the set – the pretence is that the characters would rather keep this secret.
10. Final Poster
Unlike the rest of the poster the final one would reveal other aspects of the film and not just what the characters are going to look like. It would give more of an impression of the overall narrative. This poster would establish the relationship going to be positioned. Also the release date for the release to the public would be at the bottom of the poster.
11. Magazine Feature
Interviews with all main characters and the director. Will include the cover photo of empire magazine and a 10 page spread of interviews, quizzes etc… This is starting to bring in outside audiences that may not have heard that much about the film but however are regular buyers of this magazine and therefore we know would be potential target audience. And with the magazine cover and interview explaining the film and what happens in it would be convinced to go and see the film.
12. Final Trailer
The final reveal. This will reveal everything that the teasers haven’t except of course the ending to the film. This will include all the relationships between the characters, who’s friends with who and who’s not friends with who. The kidnapping of the girlfriend is shown and the major plot points are unravelled to the audience, although there should still be a lot to guess at. The genre is established through the music, dialogue and events of the film. And the audience is left with a cliff-hanger at the end to make them want to carry on watching, fill in the gaps and find out whether the girlfriend is in on the kidnapping or not and if all of the three main characters survive.
13. Premiere
Lots of press releases and publication of positive critical reviews
14. Film released into cinemas
All elements of the Promotional Campaign have a strong central identity which links the character/ storyline together and makes it easier for the audience to recognise.
No comments:
Post a Comment